Changing Tax Policies to End Period Discrimination

The inability to afford period products is a violation of women’s health rights and a form of systemic discrimination.

In Greece, period products are taxed at the highest VAT rate of 24%.

This needs to change!

Our mission

to tackle period poverty in Greece comprehensively by addressing two key pillars:

Policy Making: our goal is to eliminate the tax on period products through
data-driven policy proposals with key decision-makers.

Social Change: our goal is to challenge the stigma surrounding menstruation through
impactful social awareness campaign.

Action

The reduction of inequality and the defense of rights is in our hands, and equality is the business of all of us. Information is the greatest power and cooperation, the strongest weapon for a society without discrimination.

Immediate reduction of VAT to 13%.

Together with Women on Top and Deon Policy Institute, we are advocating for recognizing period products as essential goods and demanding an immediate reduction of VAT to 13%. We propose lowering the VAT from 24% to 13% for period products, in line with the European Recommendation of January 15, 2019, which urges all member states to remove the tax on these products. The Greek government can include period products in Annex III of the Tax Code and apply a reduced rate.

Tracking prices of period products

Through our collaboration with Astylab and Just Data Please, as part of the Data for Greece initiative, we are tracking the prices of period products in supermarkets throughout our campaign. 

Fiscal cost

Reducing VAT is estimated to cost the budget approximately €12.3 million per year, accounting for just 0.021% of the country’s annual tax revenue

Why change is needed?

The current VAT rate disproportionately affects women and perpetuates inequality due to their normal function of their body. Reducing the tax is crucial for promoting women's rights and supporting social cohesion.

Greece

According to data from MRB's research (October 2018):

18% of mothers state that they have had to skip purchasing essential goods at least once in order to buy sanitary pads. This number is equivalent to a full Herodion Theatre – not just once, but 28 times.

More than 10.000 girls have missed at least one day of school because they could not afford period products.

20% of mothers in Greece report struggling to afford period products. It would take approximately 4.840 buses with 30 seats each to accommodate all these women.

Europe

The European Parliament, in its 2019 resolution (2020/C 411/06), called on member states to eliminate the tax on period products, and 14 countries have already reduced VAT. Cyprus set it at 5% as early as 2007!

Our team

Ismini Drosoforidi

Ismini Drosoforidi

Founder
She studied Psychology at Panteion University and Public Policy & Human Rights at Columbia University. For over two years, she researched the economic impact of period poverty, with her work published in Columbia University's Academic Commons. In 2023, she was awarded the Clinton Global Initiative Fellowship, and in 2022, she represented Greece at the Fora Network for Change during its global conference in Canada.
Dimitris Tsoutsos

Dimitris Tsoutsos

Brand and Marketing Strategist
He studied Musicology and Advanced Music Theory. Since 2001, he has been active in the fields of marketing, brand strategy, and sustainable development. He believes in the power of projects that drive positive social change. Recently, he joined the It’s Just Period., focusing on brand development and achieving the organization's goals.
Petrina Sirmou

Petrina Sirmou

Social Media Manager
She studied Corporate and Marketing Communications at Middlesex University Dubai and completed her MBA online at the University of Illinois (Urbana-Champaign). She combines strategy and creativity to optimize brand visibility, with proven experience in enhancing the digital presence of the organizations she works with.

We found ourselves..

At this year's Inclusivity Lounge organized by Women On Top, held at the heart of the Delphi Economic Forum, we explored the importance of inclusive, flexible, and non-discriminatory family policies, especially in supporting caregivers—who are predominantly women. We also highlighted the need to ease the financial burden on mothers by ensuring access to basic necessities like period products, such as pads and tampons.

Meanwhile conversations about our Impact are growing..

Gen Z Podcast

Ismini Drosoforidi

Partners in Change

We want you with us!

Support us in the fight for fair tax policy for women. Get in touch, donate, spread our message, and be part of the effort for a society free from tax injustice.